There are millions of e-commerce store on the Internet but most of them fail to become profitable and eventually collapse. E-Commerce is not just about buying and selling, its not just about reviews, product quality or product images, E-Commerce is a lot more. E-Commerce is no less than a science which needs constant analysis, detailed data filtering and then winning the consumer. Each buy on social media paves way for a new buy as it triggers a network effect, to study the viability of product and consumer behavior, we apply analytical tools to study every minute activity from people who left the product in cart to time taken by each consumer.

E-commerce Analytics allow us to pinpoint the reason due to which a consumer made or backed out from a buy. It is an immensely popular rule in E-Commerce, the better your analytics, the better your numbers on the balance sheets.