If we were to equate it with a physical store, social media is like the shop. It should be attractive with enchanting aesthetics and more importantly giving value to the customer. With social media analytic tools, it becomes a cake walk to not just keep a tab on the people visiting and liking your content, but these tools also give us sneak peek into consumer behavior. These is too much noise on social media, everyone is selling, buying or doing something to entice the audience. Your audience is like the people who visited your physical store, who could have made a purchase or accessed your services but then left abruptly. Social media analytics gives us complete idea about the audience, their preferences and their behavior.